Three ways to get people to read your blogs
So, you want to know how to get people to read your blogs? It’s simple, just follow the advice below.
1) Tell your audience everything they need to know in the opening sentence
This probably goes against everything your English teacher taught you. Who remembers learning how to write a story? You have an introduction, a body and a conclusion right?
Unfortunately, if you adopt this principle with blogs, you’re going to lose readers quickly. Story-writing techniques do not apply to blogs - if you want your audience to keep reading, tell them everything they need to know in the first sentence.
Write the way newspaper journalists do - this is often referred to as the inverted pyramid style. As the example below shows, start with your conclusion and then support it with the sentences that follow.
2) Get to the point - quickly
Now you have a killer opening line, you want to keep your readers engaged for as long as possible.
Microsoft carried out a study a few years back and if the results are to be believed, we now have a shorter attention span than goldfish. Yes, that’s right. According to scientists, smartphones have left humans with such a short attention span that even your pet goldfish can hold a thought for longer than you.
What does this mean for your content?
You need to be able to capture people’s attention within seconds
If someone has landed on your page, they want to be able to find what they’re looking for immediately. If they can’t, it’s back to Google they go
3) Make your text scannable
Because our attention spans are shorter than ever, we no longer read text. We quickly skim through it because we want to find what we’re looking for immediately.
A 2008 study carried out by Jakob Nielsen suggests that less than 20% of text content is actually read on the average website. With readers being more demanding than ever, one of the best ways to get them to read your blogs is to make sure they’re scannable.
There are a number of ways you can do this:
Break up the text with lots of different sub-headings and put them in bold. That way people can find what they’re looking for quickly. It also helps to keep your readers engaged because they act as mini headlines
Use bullet points
Try using different font styles – for example, bold headlines and putting quotes in italics
Ensure hyperlinks are a different colour to the rest of your text