Five ways to improve email open rates


2.4 million emails go out every second. That’s the equivalent of 269 billion a day and a staggering 74 trillion a year. Armed with these statistics, you’d be forgiven for thinking that perhaps email marketing is just too competitive to be worth your while.

Businesses really shouldn’t be put off email marketing - regardless of the statistics. It still boasts one of the highest engagement rates and returns on investment and with consumers checking their accounts multiple times a day, landing in someone’s inbox remains one of the best ways to reach out to potential customers.

The challenge lies within getting people to open your emails in the first place. With clickbait-style subject lines no longer impressing readers however, how do you ensure your audience opens your communications rather than moving them straight to their trash folder or unsubscribing?

From writing engaging subject lines and creating customer personas to segmenting mailing lists and writing content that offers real value to your readers, here are five simple, yet effective ways to improve email open rates.

If you would like help with any aspect of email marketing or content production, please don’t hesitate to contact Copyworks Group and we’ll be more than happy to help.

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Est. 2011