Outsourcing SEO versus doing it yourself: which is better?
A common question many SME owners ask is ‘should I do my own SEO or outsource to an agency?’ The truth is, the answer to this is more than likely going to come down to your personal circumstances.
Do you have the skills needed to run your own social media pages, generate new content on a regular basis, conduct keyword research and run PPC campaigns? If you feel confident in your abilities to carry out these tasks, then by all means it’s worth giving it a go. If you have very little knowledge about the best SEO practices however, it’s going to be far more worthwhile to outsource this function.
Do you have the time? Despite your best intentions, you haven’t updated your blog in six months and your social media following is dwindling because you just don’t have time to think of anything to post. It’s important to remain consistent with your marketing and if you don’t have the time to commit to it, you’re much better off outsourcing.
As with anything, there are pros and cons of doing your own SEO versus outsourcing. If you do it yourself, you can of course save money and you will have full control over your online marketing activities. On the flipside however, if you’re not an expert in this field, it’s unlikely that you’re going to get the results you’re looking for.
If you’re struggling to decide which option is best for your organisation, you can read the full blog ‘should I do my own SEO or outsource to an agency?’on the UK Domain website.
If you would like help with any aspect of your SEO, please feel free to get in touch with Copyworks Groupand we’ll be more than happy to help.