Product descriptions

A product description can be the difference between resounding success and avoidable failure.


Whether someone is looking at your goods online or in a shop, this is your one and only opportunity to convert them into a customer. Product descriptions should be personal, engaging and reflect your brand’s very own unique tone of voice.


One of the most common mistakes that retailers make is placing the manufacturer’s product descriptions onto their very own web pages. This may be quick and easy and you may think that you’re saving money, but how much is this costing you in conversions?


Customised content not only generates sales, it allows you to focus on the benefits of your products and add the right keywords for SEO purposes. Crucially, original content also ensures that you’re not being penalised by Google for duplicate content.


Producing effective and engaging product descriptions isn’t easy, especially in large quantities. We have successfully helped top retailers including 3M, Tesco Direct and Costcutter with this so please feel free to get in touch if you need any assistance.

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