Email marketing is an incredibly powerful tool and thanks to the invention of mobile devices, no other channel achieves a wider reach.
Not only do we look at our phones up to 85 times a day, the average officer worker checks their inbox approximately 11 times an hour and spends nearly 30% of their working week looking at emails.
Social media is another platform that we can’t get enough of and while it’s also a great way to get your message out there, only 2% of your Facebook fans see your posts in their news feed. Naturally, Facebook wants to drive brands towards their paid advertising options which is why your content doesn’t always appear organically.
90% of email gets delivered to the intended recipient’s inbox and with the right message, they can increase brand awareness, drive traffic to your website, build relationships with customers, boost sales and build a loyal following.
What’s more, email marketing is highly measurable and when you analyse open and click-through rates, you can deliver successful email campaigns time and time again.