Blogs on company websites generate 55% more visitors
70% of consumers prefer getting to know a company through articles as opposed to adverts
60% of consumers feel more positive about a company after reading custom content on its website
Blogs are 63% more likely to influence buying decisions compared to magazines
Blogs give websites 434% more indexed pages and 97% more indexed links
Making an impression among the millions of websites which already exist is incredibly difficult. As you will know from your own browsing habits, we don’t tend to scroll past the first page so ranking highly amongst the likes of Google is crucial.
There are of course a number of ways you can improve search engine rankings but good quality content is right up there. How do you get fresh, optimised content onto your website on a regular basis however?
Search engines love websites which are current and well looked after which is where blogging comes in. As well as ensuring that Google notices you, blogging provides you with the opportunity to establish your business as an authority in your industry, show that you really know what you’re talking about and form relationships with new and existing customers.
If you’re already happy with your search engine rankings, don’t be fooled into thinking your job is done. Chances are that your competitors are working hard to catch up and if you let your website fall by the wayside, your rankings will soon start dropping.
It’s important to make sure that your blogs aren’t just stuffed full of keywords for SEO purposes. Google is placing a greater importance on good quality copy which means that content needs to be informative, interesting, educational, entertaining and grammatically correct.