2.4 million emails go out every second. That’s the equivalent of 269 billion a day and a staggering 74 trillion a year. Armed with these statistics, you’d be forgiven for thinking that perhaps email marketing is just too competitive to be worth your while.
Big name brands and huge social media audiences seem to go hand-in-hand. Coca-Cola has 107 million Facebook followers, Nike has nearly 85 million Instagram followers and Starbucks has amassed a following of 30 million people across their social media pages.